As fans gear up for the much-anticipated Black Panther: Wakanda Forever premiere, Marvel Studios has partnered with a handful of brands to celebrate the film’s release. From a futuristic makeup collaboration with MAC to an adidas Ultra 4D silhouette, the film’s cultural imprint is massive.
For official merch, Marvel joined forces with Black-owned fashion and activewear brand Actively Black for a premium capsule collection. Items include “Wakanda Athletics” separates and merch featuring the Black Panther mask graphic.
Actively Black founder Lanny Smith spoke on the collaboration saying,
“The Black Panther franchise has become a worldwide cultural phenomenon and has served as a constant source of inspiration in developing Actively Black. Actively Black was created with the intention of uplifting and reinvesting in Black communities around the world, and we hope consumers feel a sense of strength and pride for our community when wearing and interacting with the brand. Black Panther has had a profound and lasting impact on Black culture, and we are humbled to be a part of the film’s second chapter.”
Marvel’s Senior Vice President of Licensing, Paul Gitter echoed the sentiment. “Lanny Smith is a true trailblazer,” he says. “The impact that he’s made through the creation of Actively Black, and its philanthropic work in the Black community, is hugely admirable.”
The new “Black Panther: Wakanda Forever” Capsule Collection will be available for purchase on November 3 on the Actively Black website, with sizes ranging from XS to 4XL. A Wakanda Athletics “Classic Collegian” Collection will drop on November 12, followed by a Wakanda Athletics “Performance” Collection on November 25 (Black Friday).
In other news, take a look at all the Nike Dunk silhouettes releasing in November.